March 2, 2009
Q: I recently bought a laptop computer and the ISP set up my system for the Internet. Everything works fine except the image on the screen is too small. In fact, it only fills out about 70 percent of my 17-inch screen. How can I expand things to make the image bigger?
A: Because you are running Windows Vista, right click on your desktop and select Personalize, then select Display Settings. In this window, you will see a Resolution slider bar that you can adjust to your desired resolution. My guess is that the laptop is set at 1280x800 pixels or higher. You can try 1024x768 pixels and see if your browser fills the screen better, or to your liking.
Some Web pages are programmed to center on a larger or higher resolution than 1024x768 pixels, and will show borders on each side of the page. This is a normal effect of the larger monitors or higher resolution.
Q: For some reason, my business has been receiving a number of calls from companies offering to get me on the top position of the major search engines, one even guaranteeing me placement! Is this legitimate, or for real, or is it another scam?
A: There are certainly reputable companies out there who do an excellent job of helping companies place well on the major search engines such as Google. These professionals tend to take a methodical approach to their strategy, asking the right questions and targeting key words relevant to your business, while developing a mid- to long-term campaign to develop, execute and monitor your Web site's placement. In our experience, you get what you pay for. Short-term tactics with no longevity of placement seems to be a short-sighted tactic that tends not to generate long-term success.
We recommend working synergistically with your search engine marketer and Web designer to learn about their strategic approach and rationale for their management process. In the end, if it sounds too good to be true, it probably is.
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