April 25, 2009
It seems like a rash of print newspaper agencies across the country are looking to sell their operations or are simply going out of business. It's seems like a shame that more and more folks are going online to read the news. What are your thoughts about this trend?
We live in a society where our perception of down time is getting shorter and shorter, and that we need our information oh-so quickly. While there are times when it makes sense, e.g., natural disaster situations, I do miss the times when I could sit down with a cup of coffee in the sunroom, unfold the Sunday paper and leisurely read the articles and the circulars. I even remember as a kid spending time hunting down those "before and after — what's different" comics.
So I am saddened by the loss of these agencies, as there is an intrinsic value to having ink rub off on my fingers and listening to the crackle of the page that a mouse click will never have.
I have about 1,000 e-mail addresses that I want to use to send newsletters to my clients using my third-party e-mail fulfillment vendor. These are addresses of folks who know me and that I contact on a regular basis. As they are not formally opted-in addresses, will I run into any trouble with the vendor?
This is a judgment call. Because these are all folks you know and do business with, your e-newsletter will likely not be marked as spam by them. Your vendor may have a system that will allow you to import this list from Advertisement Excel, but only after acknowledging that these folks are not from some list that you bought.
There may be some other conditions that they'll require in order to accept this list. I recommend reading their terms and conditions for managing your lists so you don't get onto their radar as a spammer and get a nasty call.
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