July 13, 2009
How do I connect my iPod Touch 2G to my home Wi-Fi network? It sees my router, I have the right user name and password and the Wi-Fi signal icon appears on the device, but I still cannot surf Safari. Any ideas?
You might have your access control set too high on your wireless router. Log into your router and see if there is an advanced setting called Wireless Access Control. If this is enabled, you might see a list of devices with their MAC addresses checked. Try disabling or turning off this access control, save your settings, and log back out.
I am looking to improve my search engine rankings a bit for my Web site. I am kind of familiar with "natural" search engine optimization, but I hear that the more active campaigning of pay-per-click can be quite expensive. What are your thoughts on this?
Pay-per-click campaigns are generally funded with a monthly budget and management fee, based on how aggressive and expensive certain keywords strings are. For example, a national moving company may have a Web site with a keyword string of "national office movers." The bid rate for that string may be worth $3 per click, meaning that if your sponsored link on a search result were clicked on, your account would be charged $3. The real metric is to understand the potential rate of return for a campaign. You may determine that the cost of a six-month campaign may generate enough leads and closes that it will easily justify this strategy. I recommend speaking to a certified search engine professional to learn more about the options and strategies involved with a pay-per-click search engine campaign.
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