Byte Technology : Newsletter

January, 2008

Company News

Welcome to our quarterly e-newsletter, highlighting Byte Technology news, recent client projects and ideas to help elevate your business.

2008 looks promising for Byte Technology, as the company continues to broaden its market and assist businesses and organizations with their online marketing goals and objectives.

Having recently received the Union Bank Salute to Small Business Award, the company is on track to expand into additional markets and verticals. Recent completed projects include UC Santa Cruz, Chevron Pipeline and National Geographic School Publishing and the Carmel Bay Company.

Internet Marketing Strategies

Below is a short list of strategies that can help drive traffic to your Web site, and in turn, convert into a call or sale:

Refresh your Web site so it creates a positive impression of your organization and a strong call-to-action.
Consider using customized e-newsletters to reach out to your current customers with updates, news and promotions.
Leverage Google to help get your Web site on the top pages of its search engine rankings.
Create an e-commerce store to drive additional sales into your organization.
Work with a PR/Marketing agency to integrate offline marketing strategies with the online strategies.

Contact our offices to learn more about how our team can help you reach your goals! 831.656.9178, Monterey; 303.679.2773, Denver.

Client Profile

University of California, Santa Cruz

The University Relations department at UCSC spearheaded an effort to update its Giving to UC Santa Cruz Web site so that donors could easily obtain information to support the University’s diverse programs, faculty and students. The redesigned site features improved functionality to search its Giving Catalog database, lists Cases for Support and an Honor Roll of Donors. Total private support for UCSC came in just under $26 million dollars for last fiscal year. University Relations anticipates a positive return and additional funding from donors in the upcoming years as a direct result of this effort. Please contact Shawna Hershfield to learn more about this project.

Receive a free personalized review of your current Web site by an expert at Byte Technology.

Byte Technology publishes quarterly newsletters about recent company news, Internet trends and client profiles. Please contact the Byte Technology team with any questions or comments.

Byte Technology features a sophisticated and unique team of Web developers, talented designers, dynamic programmers, writers and marketing specialists that know how to get online results. Intelligent minds, creative environment and solid business fundamentals are the key to our success and to that of our clients.

Read more of what Byte Technology can do for you in the areas of Web Design, Training, Search Engine Optimization, Copywriting & Editing, and more.